It's a new shoe day, and it's very blue...

I picked up a pair of the new Shimano RC9 S-Phyre road shoes. I was captivated by...you guessed it right...by it's intense metallic blue color. Naturally, such a beautiful shoe, called for a photo shoot...I will have a hard time keeping my eyes off the shoes and on the road!

Ride The Black Line

Ride the Black Line was a great track bicycle race series at the Velodrome in Encino, CA. I photographed the race series over 6 events and produced this time lapse. Check it out below:

Attitude Is Everything

Attitude Is Everything when it comes to the BicycleDotNet Racing Team, an amateur cycling team from Los Angeles. The team races road, track/velodrome, cyclocross, gravel grinders, mountain bikes and "un-sactioned fixie races". What makes this team different from others is that it has no director or board. It has team founders who give it a direction, but mostly the team governs and manages itself collectively. The character of this team is pure fun and has a great passion for all things in cycling. All racers are amateurs; they develop their own training plan, and are highly self-driven and ambitious to perform well; nevertheless, they don't take themselves too seriously. As a result of this environment, team members can grow under less pressure and learn at their own pace, which has so far proven pretty successful.

Apart from their popular social media accounts, this team really needed a website that portraits its brand and character, and informs fans and sponsors, as well. Check out what we've built for them at http://www.hashtagstudfarm.com

2015 Amgen Tour of California

This year's Amgen Tour of California was truly a thrilling race. We saw a solid sprinters' battle between two of the greatest, Mark Cavendish and Peter Sagan, an epic solo break away by that new kid on the block Toms Skujins and an incredible climbing effort on Mt. Baldy by the French featherlight-weight-mountain-goat Julian Alaphilippe. Peter Sagan won the overall tour by literally one inch! See you next year!